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bet365 bonus code plus the ULTIMATE guide to betting at bet365.com

Phil Lowe in Betting 26 Sep 2017
  • Details of the bet365 promo code 2017
  • All you need to know about betting at bet365.com
  • How to access the most comprehensive live streaming service in the industry and Bet & Watch on sport live online!

It is the largest online gambling company on the planet, and this is Promotioncode.net's full guide to the betting powerhouse that is bet365!

bet365 was founded in 2000 in North Staffordshire and boasts over 22 million customers worldwide at time of writing. The firm currently employ more than 3,000 people and are one of the largest private companies in the United Kingdom.

bet365 History...


bet365 began life as Northern Racing, a collection of betting shops based around the Midlands and north-west of England. Company expansion led to a telephone betting business being created in the 1990s, before operations moved online.

Still a family-run business based in Gibraltar and Staffordshire, Chairman Peter Coates founded the original company in 1974, although the day-to-day operations are now controlled by COO Denise Coates (Peter's daughter) and CEO John Coates (Peter's son).

The bet365 brand is well known around the world - partly down to their sponsorship of horse races, Premier League football team Stoke City, and half-time adverts during televised football matches - while along with a huge sports betting product, there has been heavy investment in Bingo and Casino in recent years.

With the history lesson out of the way, read on for full details regarding the registration process at bet365, as well as much more on betting with bet365 online...

Opening a new account at bet365...


We found opening an account at bet365 to be a very straightforward process. Simply fill in the fields on the registration form (Name, Address, Date of Birth etc etc), and you're up and running.

For those searching for a bet365 bonus code (also known as a bet365 promotional code, providing new customers with an opportunity to claim a free bet), use the code MAXCASH during the registration process.

Placing a bet...


The bet365 website may be quite text-heavy to some, but placing a bet is a very simple process. The website homepage always contains a huge number of betting markets, and if you can't find what you want at first glance, all you need to do is pick your event via the left-hand menu.



In-play betting is also available, and again, there's a huge number of events to bet on. It's not just limited to the likes of football and tennis either - you can bet live on a wide range of different sports.

Betting with bet365 is secure (they have a Thawte SSL Web Server Certificate), and trust certainly isn't an issue as bet365 is licensed and regulated by the British Gambling Commission.

December 2016 changes to the bet365 website


In December 2016, bet365 moved their desktop website over to HTML5, resulting in a quicker loading website and an even better online betting experience.

The move from Flash to HTML5 has also brought changes to the In-Play section, with it being even easier to see and access all live events.

Live scores are clearly visible on the left hand side of the screen, and the live streams themselves appear to be slightly crisper than before.

There are no changes to either the mobile site or the bet365 app, which already used HTML5 (February 2017 note: We must admit that we've noticed live streams on mobile to be slightly sharper than before in recent weeks!).



The one-wallet system...


As noted earlier, bet365 are not just about sports betting, and in addition to their Bingo and Casino products, there's Poker, Vegas, Games and Virtual Sports to get involved with.

Some online operators require you to have a different wallet for each product, but bet365's one-wallet system means you have the same username, password and payment method for all. Handy!

Live Streaming at bet365...


bet365's live streaming product is ridiculously good.

bet365 stream more than 70,000 events over the course of the year. You may not be able to watch the Premier League or Champions League, but football fans are well catered for, as games from La Liga, the FA Cup, Capital One Cup, Championship, Serie A, Bundesliga, MLS and tons more are available.

You may find some restrictions based on where you are in the world (bet365 use your IP address to present the events available to you, and television rights mean English Championship and Football League games are not broadcast in the UK), but it's safe to say that you're spoilt for choice.

Away from the football, every UK horse racing meeting is available to watch and bet on live, while there's also an extensive racing archive, allowing you to watch how a horse ran in a previous race. There's also ATP and WTA tennis streaming live throughout the season (including Grand Slam tournaments), live darts, US Sports (great if you're wanting to watch and bet on basketball, baseball or Ice Hockey live), snooker, cricket and more.

In May 2016, bet365 even started streaming eSports live for the first time, following the launch of the first ever ELeague as online video gaming becomes big business!

Live Streaming is free of charge. However, you must have a funded Sports account, or alternatively have placed a bet within the last 24 hours, in order to view the streams.

Picture quality is generally very good, and you can stream on your desktop PC, or on your mobile/tablet device (Android, iPhone or iPad).

Depositing and withdrawing funds is also easy...

As bet365 is the largest online gambling company in the world, you'd expect depositing money and withdrawing any winning to be hassle free, and that's exactly what it is. We experienced no issues with withdrawing our money, and it was back in the bank account within a couple of working days (arguably only Sky Bet - who we've seen return funds to us within a couple of hours, even on a Sunday - are quicker).

Additional features...


Cash Out has become increasingly popular over the past year or two and bet365 offer both this, as well as a Partial Cash Out feature.

For those who may be unaware, Cash Out means you no longer have to wait for your bet to reach its natural conclusion, so - as an example - if you've backed Liverpool to beat Everton in the Premier League and Liverpool take an early lead, you an Cash Out at a point of your choice before the final whistle, rather than risk Everton getting back into the game.

If you want to Cash Out, all you need to do is click on the 'Cash Out' button located below your selection(s). Should you opt to Cash Out your entire bet, the amount will be settled and the final result relating to your bet will have no impact on the amount you receive.

It's worth noting that the amount you are offered is likely to depend on the performance of your selection(s) In-Play, and could be higher or lower than your original stake.

With Partial Cash Out, you can Cash Out a percentage of your bet, and allow the rest to be settled when the final result is known. To do this, enable the slider by clicking on the icon to the right of the 'Cash Out' button (see right), then select the amount you would like to Cash Out. As with the full Cash Out option, that amount will be settled there and then.

Although we've used a football match as an example of Cash Out, the feature is available on a range of sports.

If you're on your mobile but unable to watch a live stream, Live Alerts will probably come in handy...

For football, tennis and horse racing fans, bet365 allow you to receive live updates straight to your mobile.

We love this feature, and there's very little delay in receiving results. Alerts are sent directly to your mobile (again, Android or iPhone) and it's not just about the result of a game or race. If you're a football fan, you can find out about a sending off or a penalty being missed.

Tennis fans can get game results and set results in addition to the final score, while racing fans can be alerted to any non-runners and a race starting, as well as the result itself.

Introducing Auto Cash Out


In March 2016, bet365 introduced two new and innovative features to further enhance their betting experience.

We've told you all about Cash Out, and Auto Cash Out is aimed at giving punters even more control of their bets. You can now set a desired Auto Cash Out value which will automatically trigger once the amount is reached or exceeded, even if you are logged out. 

To set an Auto Cash Out request, you simply click on the cog icon to the right of the Cash Out button, enter the amount that you would like to set in the ‘If the value reaches’ section and then select ‘Create Rule’. 

You can also set an Auto Cash Out request for part of your bet. This will allow you to select a specific amount of the Cash Out value that you want to be settled, leaving the remainder of your stake to be settled on the final outcome!

bet365 Auto Cash Out

The second new feature is Edit Bet, which gives you the ability to add, swap or remove selections on unsettled straight accumulators both pre-match and In-Play. For unsettled single bets, you have the facility to swap or add selections. 

The Edit Bet feature is offered when Cash Out is available for all unsettled selections within your bet and where the outcome of the bet has not already been determined. This means that even if a number of selections within your accumulator have already been settled, you still have the option to use the Edit Bet feature. 

So if you wish to amend your bet or if something happens In-Play to make you question your original choice, you now have the option to change it! 


bet365 is much more than just a Sportsbook...


As we've already mentioned, bet365 - like the majority of their rivals - offer a range of products, with Bingo, Casino and more available. The one-wallet system makes playing slots, or having a game of online bingo, an absolute doddle, and just like the sportsbook, there's a huge range available, with all the top titles.



The bet365 Casino...


If you plan to join bet365 to play Casino games rather than to bet on sports, you'll find a massive range of games to play, with slots, card games, table games and poker all available. Live Dealer Casino games are also available, and all casino products can be played on PC, or on the go via your mobile or tablet device. If you have an iPhone, iPad, Android or other compatible device, you can log in and play Instant Play games, without any need to download.

If you DO play via your mobile, don't worry if you receive a call whilst playing, as the game will be paused automatically! When your call is finished, the game will either automatically resume, or you can start playing again by returning to the normal location on the casino section of the website.

The casino - like the sportsbook - offers regular promotions for customers. These vary from free spins, to the chance to convert 'Comp Points' (which are awarded for every bet you place, win or lose) into cash, or the chance to receive a rebate on whatever the House takes as a result of your casino play (typically 20% up to £200).



Bingo is massively popular at bet365...


You may well have seen adverts for bet365 Bingo on television, radio, or on another website.

A generous welcome offer is again available when you join them, and as with other products, you can play on desktop, mobile or tablet.

There's £1,000 in prizes up for grabs simple for registering a Chat Name, and games in the Welcome Party room are free to play once you register.

The Welcome Party room is exclusive to new players at bet365 Bingo and is available from 13:00 GMT to 14:00 GMT, and again at 19:00 GMT to 21:00 GMT, each day. The only restriction with any winnings are that they must be played through four times before you can withdraw them.

In addition to the Welcome Party, bet365 will also give you a £20 slots bonus when you play Bingo with them. To claim that, all you have to do is spend £10 on Bingo OR Slots.

As with the sportsbook welcome offer, you claim your bonus by email. Once the Offer Code has hit your Inbox, you redeem it via the 'Services' menu.

There's a fantastic community feel to bet365 Bingo, with a number of 'Chat Room' games to play, and as noted, you can do it all on the go, not just on your PC.

Other products available include Poker (again with a big new player bonus, and also a completely free €5 here), Vegas (complete with regular slots promotions), and Financials (for those who are into Spread Betting and having a flutter on Stock Markets).

There's also the chance to bet on various Lotto games at bet365, with all games (including 49s and the Irish lottery) found via the Sports section of the website.

We've mentioned that all bet365 products are available on your mobile...

bet365's 'On The Move' service is arguably the best in the business...


Just our opinion, of course. But for live streaming and for betting on sports, it's definitely one of the slickest and quickest out there. If you're watching live sport, the picture quality is excellent, and the range of In-Play betting opportunities is staggering.

A mobile-friendly version of the bet365 website can be accessed on most devices (all you need to access bet365 is an active internet connection), and apps are available for iPhone, iPad, Android and Windows devices.

As mentioned, you may have seen bet365 on TV...

Football fans have probably seen Ray Winstone pop up on TV at half-time during a football match, and bet365's marketing has played a big part in their continued success over the past few years.



The bet365 brand is extremely recognisable, both in the UK and elsewhere, and in addition to their half-time adverts, bet365 have invested a lot of money in promoting their Bingo and Casino products.


If you're on social media, you've probably seen bet365 betting slips floating around...

Punters love to shout about any chance they've had to "bash the bookie", and you don't have to look very hard on Twitter to find bet365 customers who have had a successful flutter or two!








Nothing is perfect, but when it comes to online betting and gaming, bet365 isn't far away, and 21 million customers can't be wrong. If you haven't done so already, we advise you to check them out.


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bet365 bonus code plus the ULTIMATE guide to betting at bet365.com

It is the largest online gambling company on the planet, and this is Promotioncode.net's full guide to the betting powerhouse that is bet365!

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